Since 2008, 1800 Tequila has been collaborating with artists through its annual Essential Artists series to create extraordinary bottle art for its 1800 Silver. To date, the brand has collaborated with 43 contemporary artists (including Nathan Fox, Shepard Fairey, Hannah Stoufer, Yuko Shimizu, and more). That totals to 57 works of bottle art that are now highly prized.
Previously, these series were worked on as a collective: When Series 1 through 5 were being created, one bottle design was assigned to one artist. When Series 6 and 7 came along, the brand worked with the estates of Keith Haring and Jean-Michel Basquiat to license their work.
But with Series 8, 1800 Tequila decided to return to its roots and champion up-and-coming artists and illustrators.
Last year, they did away with working with estates and artist collectives. Instead, Enoc Perez, designed the complete suite of six limited-edition bottles—the first artist to do so, hands–on.
This year Shantell Martin is the artist behind this year’s 1800 Essential Artists series and with 1800 Essential Artists Series 9, which is limited to only 2,500 cases for all of the United States, Martin is only the second person to actually design the full suite. She is also the first woman.
The collection which incorporates Martin's whimsical and philosophical contemplations on the self and the individual search for purpose and liberty was launched in New York City earlier this summer and Martin also made a trip to Mexico to gain a full understanding of the artistry that goes into creating 1800 Tequila as a part of her research for the project.