Founded by entrepreneur Lorenzo Martone, the design and concept around Martone Cycling Co. is to release bikes like collections. So, in conjunction with the latter, and Artspace (a contemporary art gallery in New Haven, Connecticut that’s owned by Phaidon Books) Shantell Martin was commissioned to make limited edition bikes. In the great tradition of communal art, the bikes were made to order. Martone provided the canvases, Martin created their individuality, and they were made available for purchase on Artspace.
Each style-driven city bike is built as a design piece unto itself, with signature elements including an angular basket, Lucite pedals and a red chain. Martin reimagines this unexpected canvas with twisting lines and text, inspired by her exploration of the ultimate creative urban environment—New York City. The orders were drawn to order, which allowed for personal details that are special and relevant to be added to a personalized bike, making it both personal and uniquely YOU.