Last year marked the 50th-anniversary of the infamous adidas Superstar, but they are far from done with regard to celebrating the shoe through collaboration. Adidas has partnered with Shantell Martin via their MakerLab space, which is located on the second floor of the JD Flagship store in New York City’s Times Square. MakerLab allows its visitors to create bespoke, one-of-a-kind Superstar's, NMD's, and select apparel pieces, making each item unique in its own way.
“The three different designs speak to many moments, moments that are here to stay, here to change the present and the future, and here to be seen and acknowledged,” Martin says. “The work at its core is a celebration of women and the Black experience and to the future where the barriers we face today, will no longer exist...and as a Black woman, this work is very personal to me, not just in February, the shortest month of the year, but every day, of every year.”